I'm quite proud that my campaign (look at the twitter thing, on the right)
about testifying to the sh*t that factories call "food" has perhaps
helped, every so little, in the return to real food.
IshitUnot: Guardian
Nestlé removes artificial ingredients from entire confectionary range
Firm claims it is first major confectioner in UK to remove all artificial preservatives, flavours and colours from its products
Caroline Davies
* The Guardian, Friday 2 March 2012
Nestlé, manufacturer of KitKat, Aero and Smarties, has removed artificial colours, flavours and preservatives from its entire confectionery range. Nestlé Crunch is the last of 79 products to become free of artificial ingredients since the company began to replace more than 80 additives with alternatives six years ago, it said.
The company, which was responding to consumer demand, says it is the first big UK confectioner to remove all artificial products. Concentrates of fruit, vegetables and edible plants such as carrot, hibiscus, radish, safflower and lemon are among ingredients used to provide colour. David Rennie, managing director of Nestlé Confectionery UK, described the move as a significant milestone.
"Nestlé is proud to be the only major confectionery company in the UK to announce it is 100% free of artificial preservatives, flavours or colours across its entire portfolio," said Rennie.
Monday, 23 April 2012
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